>But this begs the question; how to find a book you’d like?

"To beg the question does not mean "to raise the question." (e.g. "It begs the question, why is he so dumb?") This is a common error of usage made by those who mistake the word "question" in the phrase to refer to a literal question. Sadly, the error has grown more and more common with time, such that even journalists, advertisers, and major mass media entities have fallen prey to "BTQ Abuse."

Read more: http://begthequestion.info/